Community-Driven Personal Branding in Motorsport

I support race coach Andy Fox (Andreas Fuchs) in building and growing his personal brand through a strategic, multi-platform content approach. I’m responsible for community management, and ongoing brand development across YouTube, Instagram, TikTok, Facebook, X, and LinkedIn.

My focus is on delivering authentic, trend-aware content that highlights Andy’s coaching expertise — from racing tips and behind-the-scenes insights to personal stories and coaching moments. By actively following platform trends and audience behavior, I ensure that the content stays relevant, engaging, and optimized for reach.

This project showcases my ability to support personal brands in niche industries by combining content strategy, trend-driven storytelling, and community engagement to drive real growth.

https://andy-fox-racing.squarespace.com/