Not Just Another Monday

I supported MONDAY People, an Austrian HR consultancy, in developing and managing a LinkedIn strategy focused on lead generation — crafting value-driven posts, building a consistent presence, and targeting the right audience: HR professionals, recruiters, and decision-makers. The goal was to boost visibility, spark real conversations, and turn interest into course signups and qualified client leads.

We also launched an HR-focused Udemy course on behavioral-based interviewing, where I was responsible for both the content production and promotion across LinkedIn, Instagram, and Facebook. I edited and structured the course videos to create a clear, engaging e-learning experience that made expert content feel accessible and actionable.

This project is a strong example of how I combine hands-on content creation with strategic B2B marketing to help HR brands grow their reach and turn their expertise into scalable digital products.